Become a Cardinal Cash Merchant

Welcome to the Cardinal Cash Merchant page! We hope these pages provide you with the information you need to help make the best decision for your business. 

For Your Information

• On average, Cardinal Cash off campus merchants capture approximately 26% of the total Cardinal Cash deposits, which totaled on average $1.6 million per year.  
• Because Cardinal Cash is controlled spending and both parents and students alike understand the value of that feature.
• By becoming a Cardinal Cash merchant you will open the door to over 6,000 potential customers; students, faculty and staff and their families.
• Proudly display the Cardinal Cash Accepted Here sign in your store window!

What Are Some of the Advantages of Becoming a Cardinal Cash Merchant?

• Increased sales.
• Turn potential customers into regulars by increasing their purchasing power.
• Reach the entire campus community – over 6,000 students, faculty and staff and their families.
• Free advertising.
• Free website placement.
• Free iphone application presence.

What is Cardinal Cash?
Cardinal Cash is a prepaid declining debit account encoded on SUNY Plattsburgh ID cards (Cardinal Card).  Everyone with an ID card has a Cardinal Cash account, all card holders have to do to activate their accounts is make a deposit.
Some purchase restrictions apply.  Cardinal Cash cannot be used to purchase the following:

• Alcohol
• Tobacco Products
• Drug Paraphernalia
• Body altering (Such as; tattoos and piercings)
• Paper Gift Certificates or Gift Certificates that can be redeemed for cash

How Does Cardinal Cash Work?

• A SUNY Plattsburgh ID card holder requests to make a purchase with Cardinal Cash.
• The merchant checks the photo ID
• The merchant swipes the card
• Prints a receipt and the customer signs

PLEASE NOTE THIS NEW INFORMATION:

Currently we are in the process of making arrangements to update our Cardinal Cash system from the current dial up via telephone process to an IP system.  This will require our program members to purchase different equipment.  We want to let you know this development to help you make the best decision for your business.  The new system is slated to tentatively begin operation by July 1, 2012 and will have many advantages, like automatic deposits.  More information will be available to as this process progresses in the coming months.

For further information please contact Chris Whalen at chris.whalen@plattsburgh.edu or 564-2035.